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Aspiring generators

Understanding your energy

There are two main reasons why getting investment for long-term projects such as renewable energy generation can be challenging:

  • Business priorities: you have to compete for funding against projects that promise to drive top line growth – the dominant priority for most businesses
  • Financial hurdles: according to the 2012 Energy Leaders Survey by sustainability analyst firm Verdantix, the top two barriers to investment in energy equipment were the lack of sufficient savings and financial returns being below CFO requirements.